The ten strategies for handling masses (*)

1) The strategy of distraction

Key element of social control, the strategy of diversion is to divert public attention from important issues and changes decided by the political and economic elites, with a constant flood of entertainment and trivial information. The strategy of diversion is also essential to prevent the public interest in the essential knowledge in the fields of science, economics, psychology, neurobiology, and cybernetics. "To keep public attention diverted away from real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to the farm with other animals. "Excerpt from" Silent Weapons for quiet Wars "

 

2 / Create problems and offer solutions

This method is also called "problem-reaction-solution". It first creates a problem, a "situation" in to raise some public reaction, so that it is itself that measures applicant wishes him to accept. For example: let it develop urban violence, or organize bloody attacks, so that the public security laws or applicant at the expense of freedom. Or, create an economic crisis to be accepted as a necessary evil, the decline of social rights and the dismantling of public services.

 

3 / degradation strategy

To accept an unacceptable extent, simply apply it gradually, "degraded" over a period of 10 years. This is the way that social and economic conditions radically new (neo) were imposed during the years 1980 to 1990. Unemployment, precariousness, flexibility, outsourcing, and can no longer pay a decent income, so many changes that would have caused a revolution if they had been brutally applied.

 

4 / The strategy of deferred

Another way to accept an unpopular decision is to present it as "painful but necessary" by obtaining the consent of the public in this for an application in the future. It is always easier to accept that a future sacrifice immediate sacrifice. First, because the effort is not to provide right away. Secondly, because the public still tends to naively hope that "everything will be better tomorrow" and asked that the sacrifice can be avoided. Finally, this leaves the public time to get used to the idea of ​​change and accept it with resignation when the time comes.

 

5 / Addressing the public as to children in infancy

Most advertisements for the general public-use speech, arguments, characters, and tone especially patronized, often close to the debilitating, as if the viewer was a toddler-age or a mentally disabled. The more we seek to mislead the viewer, the more you adopt a tone infantilizing. Why? "If you go to a person as if she was aged 12 when, due to suggestibility, it will, with some probability, a response or reaction as uncritical as a person 12 years. " Excerpt from "Silent Weapons for quiet Wars" by W. Cooper

 

6 / Appealing to the emotional rather than thinking

Appeal to the emotional is a standard technique to bypass rational analysis, and therefore the critical individuals. In addition, the use of emotional register opens the door to the unconscious in order to implement the ideas, desires, fears, impulses, or behavior ...

 

7 / Keep the public in ignorance and stupidity

Ensure that the public is unable to understand the technologies and methods for its control and slavery. "The quality of education given to the lower classes must be the poorest, so that the moat of ignorance isolating the lower upper class is and remains incomprehensible to the lower classes. Excerpt from "Silent Weapons for quiet Wars"

 

8 / encourage the public to wallow in mediocrity

Encourage the public to find "cool" being stupid, vulgar and uneducated ...

 

9 / Replace the revolt by guilt

To believe that the individual is solely responsible for his misfortune, because of the lack of intelligence, abilities or efforts. Thus, instead of revolting against the economic system devalues ​​the individual and self-guilt, which creates a depression which one effect is inhibition of the action. And no action, no revolution! ...

10 / people know better than they know themselves

Over the past 50 years, the rapid progress of science have opened up a widening gap between public knowledge and those owned and used by the ruling elites. With biology, neurobiology, and applied psychology, the "system" has reached an advanced knowledge of the human being, both physically and psychologically. The system has come to better understand the average person that it does not know himself. This means that in most cases, the system has more control and more power over individuals that the individuals themselves.

*): This is often attributed to Noam Chomsky, linguist North America. This statement must era taken with caution. It is nevertheless true that this text provides a basis for reflection on information and its dissemination.

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